Environmental Design
Created in-store visuals such as POP displays, étagères, endcaps, and shelf strips, as well as graphics for tradeshow booths.
Theme: Board Game
The goal was to create an engaging and memorable booth experience for Ulta store managers. Inspired by a playful board game theme, the booth encouraged interaction while introducing the newly launched Jelly Lip Melts at giveaway bin stations.
Ulta FLC 2022
Tradeshow Booth Design
Theme: Cafe
This booth was inspired by the launch of the new I’m Coffee Wash-Off and Sheet Masks. Using TONYMOLY’s signature light blue paired with coffee brown, the design aimed to evoke a cozy café atmosphere where Ulta managers could learn about the product’s benefits and try it for themselves.
Ulta FLC 2023
Tradeshow Booth Design
I developed a custom booth logo, designed themed pins inspired by the coffee concept and our brand identity (plus a Vegas-themed pin), created custom wall and floor patterns, mocked up the booth layout, and supported setup and operations during the event.
3D rendering by: Katherine Frank Creative
