TONYMOLY US
As the in-house graphic designer for the US team of a Korean skincare brand, I wore many creative hats—from designing marketing assets, packaging, and e-commerce graphics, to styling products at shoots (plus a little hand modeling), there’s a lot to unpack here!
↓ Scroll to see my favorite project below! ↓
Photographer: Yeon J Yue
Squishmallows X tonymoly
One of the most anticipated launches was a collab with Squishmallows. The direction for this collab was playful but elevated. I worked on the visual direction for the photoshoot, product and packaging design, and marketing assets such as the PR box and Pop-up truck collateral.
PAckaging
Explored design concepts for accessories, sizing and placement of character features for mockups and prepping dielines for production.
Graphic Assets
I created promotional materials for a multi-day pop-up activation across New York City in partnership with Ulta Beauty and Squishmallows—two brands with a combined social media reach of over 8 million followers. My contributions included store displays for Ulta, PR box design and inserts, email invitations, and collateral for both the pop-up truck and supporting campaign newsletters.
etagere / Shelf Display
digital invite graphic
A-Stand graphic Front & BAck
newsletters
